The global investment in research and development (R&D) is $2.3 trillion just on R&D—the equivalent of roughly 2 percent of global GDP yet many enterprises lack a fragrance R&D strategy.
Instead of serving as the company’s innovation engine, fragrance R&D ends up isolated from corporate priorities, disconnected from market developments, and out of sync with the speed of business. Amid a growing gap in performance between those that innovate successfully and those that do not, companies wishing to get ahead and stay ahead of competitors need a robust fragrance R&D strategy that makes the most of their innovation investments.
Building a robust Fragrance R&D Strategy takes four steps: knowing all ingredients in your fragrances, identifying chemical patterns, replacing carbon based ingredients with sustainable alternatives, and having the ability to manufacture on-site & on-demand, regardless if you implement.
Innovation cycles are accelerating. The growing reliance on software and the availability of simulation and automation technologies has caused the cost of experimentation to plummet while raising R&D throughput.
Well-funded start-ups, are developing and rapidly scaling innovations that often threaten to upset established business models or steer industry growth into new areas. Add increasing investor scrutiny of research spending, and the result is rising pressure on R&D leaders to quickly show results for their efforts.
Utilizing R&D to eliminate fossil fuel ingredients in all fragrances by 2030: Aroma-Tune
There is no time to waste as new fragrances & products continue to be developed and promoted with large percentages of fossil fuels.
- Using Innosol’s Fragrance Formulary with 20k production formulas, Ai, Statistics & Analytics, we can effectively replace fossil fuel based ingredients with plant alternatives.
- We’ve already created an eco fragrance raw material list.
- Using food grade ingredients, renewables, resp. sourced.
- Set fragrance minimum standards today.
- Bridge the gap between where you are & where you want to be.
Please feel free to ask us any questions. Feel free to send us a direct message, leave a comment, or ask Jody, our president a question. We will do our best to answer every single one, so let’s connect soon!
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