If you’ve smelled any candle, perfume, or personal care product in the last twenty years, you have encountered Aroma-tune. But what actually is it? And how did it come about in the first place?
What is Aromatune?
Aromatune was created in 1998 by Jimmy Soileau & his son Jody. Jimmy was a Drilling Fluids Engineer exploring new “safer” chemicals for use downhole to allow Exploration companies to dig deeper wells. Jody was writing software and building hardware for a corrosion engineering firm and the two created the first program to catalog chemicals and benchmark their performance at depth & pressure. Seeing graphically the impact of each ingredient was a game changer and led to breakthroughs and the formation of Innosol, Inc., in 2000. Jody, a few years later, started Innosol’s Fragrance Division using this ingredient technology database to benchmark ingredients. Being able to prove the strength of a fragrance using data is a game changer.
The word Aroma-Tune is the product name of the software owned by Jimmy & Joe’s company, Innosol, Inc. But what actually is it?
Many of our users start using Aroma-Tune to smooth out strong and weak notes to ensure the fragrance oil is correctly balanced. Once you’ve selected a formula, the software will scan it and provide a visual representation with a scent description of all notes. It picks out notes that don’t fit the scale and moves them back into line at the correct percentage(s). Aroma-tune also allows users to combine two fragrances together with ease. This allows users to create any combination of scents.
Where is Aromatune used?
Aroma-Tune is being adopted as the must have software by many R&D firms, along with perfumers, and independents.
The Aromatune software can be purchased through the Innosol, Inc. website after speaking with sales. This technological innovation is changing modern perfumery and the way that large corporations and CPG’s craft new fragrance oils. Many of the new fragrance combinations utilize it in some way.
How is Aroma-tune used?
- Communication tool: Easily Communicate the scent and flavor profiles of products to consumers.
- Learning tool: Learn how fragrance production formulas are created.
- In-House Customization tool: Let our software fix rogue formulas within your library.
- Manufacturing tool: Our 30,000 formulas, when paired with our $5,000 dosing machine, will put you on the path to fragrance freedom.
Please tell me more!
The first thing to consider when using Aroma-Tune is that the majority use it as a a communication tool, to communicate the scent and flavor profile of their products to consumers, thereby building trust and engagement with their brands. It is also a great learning tool. Our customers are excited to study and see first hand how real fragrance formulas are created. The next thing to consider is that our 30,000 fragrance formulas are perfectly balanced, so you should only use it on formulas that need to be stronger, or weaker, or more balanced.
Once our customers see real fragrance production formulas, the percentages, and where to buy ingredients, most start to manufacture oils in-house and fix rogue formulas within their library.
Many are using our software, communication tools, and 30,000 fragrance and flavor formulas to their advantage. You can now take a front seat to learn & understand how fragrance oils are developed, and use our formulas as written or create new sustainable variations on your own.
Aroma-Tune®, is a data processor that uses our proprietary software to view, measure and tune individual notes. Our slicers allow you to Visualize graphically fragrance notes in real time. Study ingredient composition, percentages, and patterns, slice-by-slice for 30,000 global brands, personal care, candle, pharma, and perfume formulas.
Let us show you first hand how we Visualize & Slice fragrance formulas with the power of Aroma-Tune® scent technology